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The Importance of Ethical SEO Techniques

Ethical SEO Techniques avoids problems

People use the internet for different kinds of work and try hard to gain the best from it so as to achieve profit to the utmost. For sure, the internet has been a great means of help and way of obtaining profitable gains for users and businessmen online. But we all know where there is a scope of gaining profit, also is there a means of getting loss.

There are advantages and disadvantages, and people acquire all kinds of dubious means to gain profit from the internet. But again it is always advised to utilize Ethical SEO Techniques to avoid unnecessary hazards from search engines and very importantly getting penalized if caught doing so.

Ethical SEO Technique

Search Engine Optimization is one sheer means which has been very popularly used by businesses online to maximize a company's profit margin and raise their rank in the search engine rankings. However, several kinds of dubious and unethical means are being utilized by SEO professionals to rank well in the search engine rankings, and for this they take the assistance of internet so as to fulfill their own self-interested desires. They end up manipulating the norms of SEO and try deceiving the search engines and the customers in every way possible.

Black hat SEO

Without any fear of getting penalized they use unethical SEO standards which is commonly known as the Black hat SEO which is the reverse of Ethical SEO Techniques. In fact it is also known as spam indexing and it has always been made clear by the search engines to stay away from these unprincipled, immoral methods.

Avoid penalties in the future

But not all website and SEO professionals adhere to these unscrupulous techniques and they try all ways to stay on track so that even if they do not rank high in the search engine, they prefer sticking on to the right track to avoid any kind of unnecessary trouble or penalties in the future from the search engines like Google. (example: your website may be blacklisted or penalized by Google)

You do not want your website to get penalized

In fact there are several guidelines which you have to stick to if you do not want your website to get penalized or abandoned from search engines. We will discuss some of the most commonly applied ones which are easy and will help you to gain elevated rankings in the SE results.

Quality content

The most common one is the creation of quality contents for online visitors. If a website regularly keeps updating and improving the quality content of their website, then it will definitely help in improving its grade and position in the search engine. Also will it be of great use for the online visitors as the details will be upgraded, detailed, secured and timely.

Don't use overstatements

The contents must not be an overstatement or be exploited for attracting customers; in fact they must be written in such a way that is ethical and true to the utmost level and must definitely be relevant to the website. Ethical SEO Techniques does not grasp any kind of technique which aims at misleading their customers and offer services which are not as they have been portrayed.

No spamming

Also a website must make note that it must at no means even try to violate the regulations reacting to international law, spamming laws, intellectual property rights and these elements must be very clearly be noted at every step.

They must try exaggerating the image of their company and only portray that which is there in reality, must at no means try manipulating the trust of the customers and fool them. If caught doing so, the search engine will abandon and black list that website, or may end up penalizing it.

At Tuna Development Ltd we will always remind you about the guidelines for Internet Marketing and Search Engine Optimization. We do not want our customers to suffer for our or others mistakes.

You are welcome to futher discuss with us what can be done to marked your website in an ethical way.

Continue reading
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Links from other websites

From Wikipedia:

Links are incoming links to a website or web page. In basic link terminology, a link is any link received by a web node (web page, directory, website, or top level domain) from another web node.[1] Backlinks are also known as incoming links, inbound links, in links, and inward links.

Inbound links

Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of back links is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage).

Outside of SEO, the back links of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

Search engine rankings

Search engines often use the number of back links that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B.

Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.

SEO - search engine optimization

Websites often employ various techniques (called search engine optimization, usually shortened to SEO) to increase the number of back links pointing to their website.

Some methods are free for use by everyone whereas some methods like link baiting requires quite a bit of planning and marketing to work.

Natural link baiting

Some websites stumble upon "link baiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that. When "link bait" happens, many websites will link to the 'baiting' website because there is information there that is of extreme interest to a large number of people.

A favorable 'editorial vote'.

There are several factors that determine the value of a back link. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the back link is considered relevant and believed to have strong influence on the search engine rankings of the webpage granted the back link.

A back link represents a favorable 'editorial vote' for the receiving webpage from another granting webpage.

Anchor text

Another important factor is the anchor text of the back link. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruence are highly weighted in search engine results page (SERP) rankings of a webpage with respect to any given keyword query by a search engine user.

Increasingly, inbound links are being weighed against link popularity and originating context. This transition is reducing the notion of one link, one vote in SEO, a trend proponents[who?] hope will help curb link spam as a whole.

Don't get penalized!

It should also be noted that building too many back links over a short period of time can get a website's ranking penalized, and in extreme cases, the website is de-indexed altogether. Anything above a couple of hundred a day is considered "dangerous".

Ref.: Wikipedia.

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The Importance of Ethical SEO Techniques

Ethical SEO Techniques avoids problems

People use the internet for different kinds of work and try hard to gain the best from it so as to achieve profit to the utmost. For sure, the internet has been a great means of help and way of obtaining profitable gains for users and businessmen online. But we all know where there is a scope of gaining profit, also is there a means of getting loss.

There are advantages and disadvantages, and people acquire all kinds of dubious means to gain profit from the internet. But again it is always advised to utilize Ethical SEO Techniques to avoid unnecessary hazards from search engines and very importantly getting penalized if caught doing so.

Ethical SEO Technique

Search Engine Optimization is one sheer means which has been very popularly used by businesses online to maximize a company's profit margin and raise their rank in the search engine rankings. However, several kinds of dubious and unethical means are being utilized by SEO professionals to rank well in the search engine rankings, and for this they take the assistance of internet so as to fulfill their own self-interested desires. They end up manipulating the norms of SEO and try deceiving the search engines and the customers in every way possible.

Black hat SEO

Without any fear of getting penalized they use unethical SEO standards which is commonly known as the Black hat SEO which is the reverse of Ethical SEO Techniques. In fact it is also known as spam indexing and it has always been made clear by the search engines to stay away from these unprincipled, immoral methods.

Avoid penalties in the future

But not all website and SEO professionals adhere to these unscrupulous techniques and they try all ways to stay on track so that even if they do not rank high in the search engine, they prefer sticking on to the right track to avoid any kind of unnecessary trouble or penalties in the future from the search engines like Google. (example: your website may be blacklisted or penalized by Google)

You do not want your website to get penalized

In fact there are several guidelines which you have to stick to if you do not want your website to get penalized or abandoned from search engines. We will discuss some of the most commonly applied ones which are easy and will help you to gain elevated rankings in the SE results.

Quality content

The most common one is the creation of quality contents for online visitors. If a website regularly keeps updating and improving the quality content of their website, then it will definitely help in improving its grade and position in the search engine. Also will it be of great use for the online visitors as the details will be upgraded, detailed, secured and timely.

Don't use overstatements

The contents must not be an overstatement or be exploited for attracting customers; in fact they must be written in such a way that is ethical and true to the utmost level and must definitely be relevant to the website. Ethical SEO Techniques does not grasp any kind of technique which aims at misleading their customers and offer services which are not as they have been portrayed.

No spamming

Also a website must make note that it must at no means even try to violate the regulations reacting to international law, spamming laws, intellectual property rights and these elements must be very clearly be noted at every step.

They must try exaggerating the image of their company and only portray that which is there in reality, must at no means try manipulating the trust of the customers and fool them. If caught doing so, the search engine will abandon and black list that website, or may end up penalizing it.

At Tuna Development Ltd we will always remind you about the guidelines for Internet Marketing and Search Engine Optimization. We do not want our customers to suffer for our or others mistakes.

You are welcome to futher discuss with us what can be done to marked your website in an ethical way.

Continue reading
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Call Us

Our Phone numbers:

International: +47 35 60 10 40
Norway: +47 35 60 10 40 (English - Norwegian)
Egypt: +20 193 306 795 (English - Norwegian)
Egypt: +20 127 25 927 90 (Arabic - English)
Egypt: +20 128 34 480 19 (Arabic - English)

Tuna Development Ltd.

Registered address:

2 Red House Square, Moulton Park,
Northampton
Northamptonshire
United Kingdom
NN3 6WL